Our Mission

Note: Our Clickbait Report is now available and is mentioned in this New York Times article

Change Advertising Inc.’s mission is to help people understand how websites and advertising companies are using their attention, personal data, and mobile bandwidth, and encourages discussion between people and the ad/data/publishing industries. ChangeAdvertising will assist everyone in understanding how and when advertisers, publishers and ad companies decide what to show them, how people can educate themselves on the relevant issues, and will encourage best practices among all participants.

Change Advertising Inc. is a 501(c)(3) public charity in the United States (EIN: 81-1186369), and as such can accept tax-deductible donations. You can make a donation today via our CrowdRise page.

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We’d love to get you involved! If you’d like to volunteer to help, or write for our audience, please get in touch! Change Advertising was started by Rob Leathern in 2016, who left as of early 2017 to work on ad quality at Facebook. Our other board members include Dan Lemberger and Jonathan Wood.