Ads on – Brands Blame Technology

December 3, 2016
The New York Times wrote an article about brands being shamed by a Twitter account called “Sleeping Giants” into stopping advertising on the Breitbart News website. Some have not, however: Other brands, including Nissan, have said they aim to reach as many customers as possible and do not plan to change their advertising strategy based on ...

New Fundraiser – Fight Fake News and Propaganda!

November 29, 2016
We’re raising money for an annual subscription to a website data source that we hope our volunteers can use to figure out which ad networks are helping fund these sites spreading fake news and propaganda, and help shut them down. Our first investigative piece, The Clickbait Report, was featured in the New York Times and ...

Help Fight Fake News

November 24, 2016
We had great success in shining a light on the questionable practices of anonymous clickbait publishers in our first investigative effort (it was covered in the New York Times)! Our current project is investigating how fake news is funded. We’ve identified a data source that can help, and you can donate to help us get access ...

New York Times Quotes Report

October 31, 2016
The New York Times published an article entitled “Publishers Are Rethinking Those ‘Around the Web’ Ads” (written by Sapna Maheshwari and John Herrman), where it mentions the work we did in our Clickbait Report: A report in September from the nonprofit found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes ...

Learn about ad blockers

September 25, 2016
We just added a few new pages for you to learn more about ad blocking, and whether it’s right for you, and what some of the blocker tools are/how well they work. We encourage you also to consider using alternative payment services to donate/pay publishers for their content in lieu of ad revenue. Go here ...

Clickbait Report Now Available

September 20, 2016
Our Clickbait Report is now available on the website. Please signup for our mailing list on the homepage, or follow us or give feedback on Twitter.

With 82% of Top News Sites Using These Ads, Are Come-Ons FTC-Compliant?

August 18, 2016
ChangeAdvertising, a 501(c)(3) non-profit, conducted a study from August 14-18th that examined the top 50 news sites (list of sites based on this article from 2015 by the New York Times).

What a Website Loads onto Your Computer

July 6, 2016
Back in October 2015, I made a video of me going to the homepage and navigating to one of the top articles, scrolling to the bottom (as I would if reading it) and then back to the top while seeing what was loading. In addition to seeing the same Mercedes ad 11 times on the right ...

Volunteers Needed!

July 3, 2016
If you’re interested in helping people understand what advertising is all about, have thoughts about consumer data and regulatory policies on any of these issues, please contact

Beware Celebrity “Ads”

June 30, 2016
This article first appeared on (12/12/2015). Today, on the front page of Yahoo, a fake news article ad ran using Robert Downey, Jr.’s likeness (red box below), and pointed to a fake version of the Discovery Channel website (“”). The site then also included fake endorsements from Roger Federer, Tom Cruise and Daniel Craig. Recently, I saw a fake ...